About Us

About ESFIRsalon

Hi! My name is Esfira and I am the founder of ESFIRsalon. Let me tell you a quick story…

When I was a 15-year-old high school student, I got really interested in the hair removal business. I spent over 150 hours getting theoretical and practical training before being given a chance to work at a salon.

I ended up getting my first job as an electrologist at the age of 16. It was an incredible experience. I learned techniques and various hair removal methods while also learning the anatomy of the body and how different factors (ranging from hormones to medications) play a role in achieving hair removal results.

Fast forward a few years, and I continued working in various salons in Manhattan, gaining my experience with various laser hair removal machines and performing electrolysis. This helped me really understand the process of each method better.

The thing is, I was really struggling with the honesty and integrity of the profession. While working at various salons, I realized that they did not give education and proper consultations to clients before each procedure.

This usually meant that the outcomes were not favorable for clients…and I personally felt responsible for the lack of transparency.

The big problem was that many salon owners just viewed it as a business. Clients were treated as numbers, making sure clients were happy short term, long term unfortunately was not a priority which lead to an overall lack of respect for the trade itself. After pouring my very being into this career, I wanted to move forward and open my own salon.

While working and planning my future salon, I continued my studies. I learned about the latest breakthroughs in laser hair removal technology and got incredible results for my clients.

And then, it was time…

I decided to take the leap, invest in myself, and use my experience to open ESFIRsalon.

But there was a problem.

Shortly after opening, I realized that people were coming to the salon without understanding that MANY factors affect hair removal results. For example, hair color, texture, hormonal imbalances, and medications all play a role in achieving optimal hair removal results.

Unlike other salons that just wanted to get people in the door, I took the time to educate people and create a customized hair removal plan that would work for them.

Unfortunately, many people wanted the “quick fix,” and I did not have many clients at first. No one wanted to accept what I was saying until it was too late or there were side effects from “botched” jobs.

That was a difficult time for me because my reputation and new business were all on the line. I put it all out there. 

Then, as if by chance, something amazing happened…

Maya, a pioneer in this field, joined me at the salon. She was an amazing esthetician and cosmetologist for over 30 years and helped bring clients who were eager to learn and accept my technique and hair removal systems. She is a revolutionary waxer that introduced her clients who were curious about laser hair removal and electrolysis.

Once enough people were able to really experience the quality of our work, the business started booming. Clients referred friends and family, and they referred theirs… it just snowballed.

This entire experience made it crystal clear to me how to provide the most value to my clients so that they can really understand their hair removal needs. Nearly every client has been through some issue in the past with hair removal, but no one could achieve the results they received from ESFIRsalon. And that’s what made us special.

There can be a lot of confusion about what might be best for you. It could be waxing, laser hair removal, electrolysis, or threading. Taking the time to understand your needs and deliver that “perfect look” you have in your mind is why our clients love us.

At ESFIRsalon we specialize in Laser Hair Removal, Waxing, Electrolysis and Threading. We utilize the highest quality laser hair removal techniques and electrolysis equipment along with professional and personal one-on-one consultations and services.

Initial consultations are FREE, services are AFFORDABLE, and the atmosphere is SERENE and ACCOMMODATING.

I hope this story gave you a little more insight into our values and I hope to help you determine which hair removal method is right for you!


Esfira Shakhmurova


Esfira Shakhmurova, Founder of ESFIRsalon, has been involved with laser and electrolysis hair removal for over 15 years in salons and spas throughout Queens and Manhattan. Esfira is a certified Electrologist and Certified in Laser Treatments; hair removal, spider veins, pigmented lesions and facial rejuvenation. Her professional training includes 150 hours of clinical and theoretical education for electrolysis and 40 hours of recommended clinical and theoretical laser studies. Esfira is driven to provide the highest quality services with the latest technology in Laser and Electrolysis.

If you have questions or would like to see which of our services are best for you, please give us a call at:
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